about name it

name it is a part of Bestseller who besides
name it also count Jack and Jones, Vero Moda, ONLY, Pieces, Vila, Object, mama‧licious, Selected and Outfitters nation. The headquarter is situated in Denmark, in Brande in the middle of Jutland. Today name it consists of 200 colleagues and we are represented in 19 countries where we have both retail shops and wholesale customers.

name it designs trendy and colourful children’s clothes and has done so since 1986. name it clothes is for fashion conscious children who know what they want. Children and their parents demand fun, trendy and playful designs, durable materials and most of all a comfortable fit, and we are proud to provide it all for children of all ages – soft and cute baby clothes for the youngest; comfortable and fun clothes for toddlers with room for nappies; and the right cool style, such as slim fit jeans or a more relaxed casual style, for the older kids who really know what they want. name it always offers the right style at the right time at the right price, and you find name it clothes in size 0-12 years.

name it newborn is soft and comfortable clothing with a touch of current trends. The newborn line features everything newborns and babies need for playing, sleeping or riding in the stroller and looking cute at the same time. With name it newborn you can pamper your baby in style.

Toddlers love to imitate their parents – take it a little further and let the children be in fashion too. name it mini is playful clothing with fun and funky features for little children ready to explore the world on their own. Offering the comfort, function and durability needed for every occasion name it mini is perfect for the spontaneous toddler.

name it kids is cool clothing for kids with endless amounts of energy and a strong opinion about style – kids who need the freedom of movement, but also have their own opinion about what to wear. Simply great outfits meeting their tough demands for both comfort and edgy details.