We can actually control how intense we want the laser to be. It can either burn the surface of the denim to create moustache effects and breaks, or it can just fade the denim. This way we get just the authentic and artistic expression we want.

In typical jeans production, stonewash and other fading agents are used to give the denim a natural and authentic look. For Low Impact Denim, we use ozone, a natural gas that occurs in thunderstorms. The final look of the garment is the same, but the amount of water we use has been reduced.

Leftover scraps are inevitable when you cut the denim. Instead of disposing of them, we reuse them in the fabric production. The scrap materials are mashed up and shredded into threads. The threads are then blended with conventional cotton to make sure the strength of the fabric matches our high standards.